Your Local Real Estate Team
Central Florida Realty Experts
At the Florida Heartland Team, we believe real estate is about more than just transactions—it's about community, roots, and helping you find your perfect home in Central Florida. Founded by long-time residents Rich Williamson and Todd Shultz, our brokerage is built on traditional hometown values, hard work, and a genuine love for the Lake Wales area.
When you work with us, you are working with neighbors who understand the local housing market inside and out. Both Rich and Todd have spent years building trusted relationships across the region, actively serving with the Lake Wales Area Chamber of Commerce, local arts initiatives, and community conservation efforts. We care deeply about the future of the Florida Heartland, and that dedication shines through in how we guide our clients through buying and selling residential property.
While we believe in a friendly, handshake-style approach to business, we also back it up with a powerhouse marketing engine. Every home we list gets the absolute best presentation, featuring professional photography, beautiful drone footage, and Zillow 3D tours, paired with smart, targeted online marketing to find the right buyers. We even offer unique seller perks like comprehensive home valuations, home warranties, and professional deep cleaning services.
Whether you are looking to buy your first house, sell a family property, or relocate to our beautiful area, the Florida Heartland Team is here to offer honest guidance, clear communication, and a friendly face every step of the way.
RICH WILLIAMSON | Realtor® & Media Specialist
For Rich Williamson, Central Florida is more than just a real estate market—it is home. As a long-time resident, business owner, and dedicated Realtor® with the Florida Heartland Team, Rich believes in doing business the right way: with honesty, straightforward advice, and communication you can count on.
Rich works directly with buyers and sellers to make the real estate process as smooth and stress-free as possible. Behind the scenes, he also serves as the team’s Media Specialist. With a sharp eye for detail, Rich handles the professional photography, virtual tours, and drone media for our property listings, ensuring every home we represent looks its absolute best to potential buyers.
If you live in the Lake Wales area, you have likely seen Rich out and about in the community. He is well known for his photography work documenting local charity events, galas, and community gatherings. Deeply rooted in the region, he serves as the official photographer for the Lake Wales Little Theater, is an active member of the Chamber of Commerce, and has dedicated countless hours volunteering for the Lake Wales Arts Council and Arts Festival. For Rich, helping clients succeed in real estate is just another way of serving the community he loves.
TODD SHULTZ | Marketing Director & Agency Owner
Todd Shultz serves as the Marketing Director for the Florida Heartland Team, bringing a unique blend of national marketing power and deep local roots to Central Florida real estate. As a long-time resident, Todd is deeply invested in the community and serves as a principal partner of the brokerage, managing the daily operations and ensuring every property gets the maximum exposure it deserves.
In addition to his real estate role, Todd is the owner of Lake Wales Advertising, a full-service digital media agency. By bringing over 30 years of corporate advertising expertise to the local real estate market, Todd builds custom property websites, manages our email outreach, and ensures our clients' homes are seen by the right buyers at the right time. He handles the marketing so our clients can focus on their next chapter.
When he isn't building marketing campaigns, Todd is highly active in the community he calls home. He serves as the Treasurer of the Ridge Audubon Society, is an active member of the Lake Wales Area Chamber of Commerce, and has proudly volunteered his time with the Lake Wales Arts Council and Arts Festival. For Todd, strong marketing and strong hometown ties go hand in hand.
The Florida Heartland Team are proud members of the Lake Wales Chamber of Commerce & Economic Development Council
Global Real Estate Reach
Brokered by eXp Realty, your property listing is actively marketed to over 85,000 real estate agents across 24 countries. You get the personal property care of local realty experts backed by massive global real estate reach.
Top Listing Group was founded on the belief that strong client–agent relationships are the foundation of real estate success. Our team combines deep market knowledge with cutting-edge marketing to deliver results while preserving a personal touch. We blend real estate expertise and marketing skill — offering social media campaigns, professional photography, video, print materials, and more — to expose your property to the largest possible pool of buyers. Contact a team member to see how we can serve you.
Real Estate Valuation Experts
Websites like Zillow, Realtor.com, and Homes.com are often wrong. Let our real estate experts pull your real property numbers.
