florida heartland team
Central Florida Real Estate Experts
Trust the Florida Heartland Team
Selling real estate should not be overwhelming. We secure listings because our realty team guarantees maximum property exposure at absolutely no upfront cost to you.
- $5,000 Premium Real Estate Marketing: We invest our own capital in HDR property photography, 4K virtual tours, and drone media. While most agents spend an hour snapping photos on a phone, our production team invests days on site to make your real estate stand out.
- Algorithm Domination: We utilize 3D technology to force search sites like Zillow, Realtor.com, and Homes.com to push your property to the top of the page.
- Programmatic & Omnichannel Marketing: We target real estate buyers using enterprise-level programmatic advertising, placing your property on premium streaming platforms via CTV, OTT, and video-rich Google Ads (GRD). We pair this paid strategy with aggressive daily distribution across Facebook, Instagram, LinkedIn, Pinterest, BlueSky, X, YouTube, and Craigslist.
- Global Commercial & Investment Syndication: For our commercial properties, Airbnbs, and Disney Corridor vacation homes, we push your listing to premier worldwide commercial real estate networks, connecting you with global property investors.
- Available Home Warranty: Covers major appliances while your real estate is listed, which transfers to the new buyer to eliminate inspection anxiety.
Central Florida Properties
Explore the latest residential realty and commercial real estate hitting the market right now across our region.
Who Are the Florida Heartland Team
Florida Heartland Team helps buyers, sellers, investors, and relocating families navigate the Central Florida real estate market with confidence. Led by long-time Lake Wales residents Rich Williamson and Todd Shultz, the team brings a unique, multi-disciplinary approach to real estate—combining decades of business ownership, digital marketing expertise, professional media production, and deep community involvement. Rich and Todd have built their reputations on fostering genuine relationships throughout the Florida Heartland. As active members of the Lake Wales Area Chamber of Commerce, they are deeply invested in the region's growth, regularly volunteering their time with the Lake Wales Arts Council, the Lake Wales Arts Festival, and other local initiatives.
Florida Realty Service Regions
We know exactly how to market unique properties across our 10-county territory. We proudly serve The Ridge with its beautiful lakefront properties, The Rural Corridor offering spacious real estate acreage, The Coast featuring relaxing beachside realty, and the highly sought-after Disney Corridor for prime Airbnb property investments.
Real Estate Valuation Experts
Websites like Zillow, Realtor.com, and Homes.com are often wrong. Let our real estate experts pull your real property numbers.
