About the Team

Your Neighbors in Real Estate

At the Florida Heartland Team, we believe real estate is about people, relationships, community, and expert coordination. Founded and led by Managing Partner and Realtor® Richard Williamson and Managing Partner, Marketing Director Todd Shultz, our core leadership brings distinct professional backgrounds and over 30 years of experience each to the team. We are your neighbors, Lake Wales residents for over 10 years.

Our Regional Reach

We specialize in the unique needs of the Florida Heartland and the Treasure Coast. To ensure we capture the best leads and provide specific marketing focus for our clients, we operate specialized divisions covering: Polk County, Highlands County, Hardee County, DeSoto County, Osceola County, Okeechobee County, Indian River County, Glades County, and Hendry County.

Meet Our Managing Partners

Richard Williamson

Managing Partner, Realtor, Photographer

Beyond the lens, Richard is deeply committed to the community, serving on the Board of Directors for two local non-profit organizations. He works to preserve the natural beauty of the region as a Board Member for the Ridge Audubon Society, and he supports the arts as a Board Member and Principal Photographer for the Lake Wales Little Theatre. Richard offers clients a distinct competitive advantage by combining over 30 years of sales leadership with an elite background in professional media. A Realtor, Managing Partner, Architectural Photographer and videographer for three decades, Richard has shot real estate across the entire Central Florida region. His work has been featured in Vero Beach Magazine for over three years, and he served as the Preferred Vendor for Keller Williams Vero Beach (2018-2020). He personally produces magazine-quality HDR photography, cinematic 4K video tours, and aerial drone imagery for the team's listings. As an FAA-licensed drone operator, Richard guarantees that all aerial imaging is conducted safely and legally.

Media Credentials: Former Preferred Vendor for Keller Williams Vero Beach (Luxury Division).
Publishing History: Featured photographer in Vero Beach Magazine (3-Year Residency).
Licensing: FAA Part 107 Remote Pilot (Commercial Drone).
Specialization: Certified expert in High-Dynamic Range (HDR) architectural imaging.
Video Expertise: 10+ years of professional video editing experience using Final Cut Pro, crafting compelling narratives for every listing.

Todd Shultz

Managing Partner, Marketing Director

Todd Shultz is a Managing Partner deeply embedded in the cultural and environmental fabric of the Florida Heartland. He currently serves on the Board of Directors for two local non-profit organizations, roles that give him a unique understanding of the values and lifestyle that make our community special. Specifically, Todd serves as the Chief Financial Officer for the Ridge Audubon Society and as the Marketing Consultant for the Lake Wales Little Theatre. Todd brings this local passion and over 30 years of executive advertising experience to the Florida Heartland Team. Having managed multi-million dollar campaigns for major national brands, Todd now applies those same "big-agency" strategies to the local real estate market. For Todd, marketing a home is about more than just putting a sign in the yard. He treats every listing like a major product launch. He uses advanced digital advertising and targeted social media campaigns to ensure your property reaches qualified buyers where they spend their time online. While he manages the complex strategy behind the scenes, his focus is always on the result: getting your home seen and sold.

Executive History: 30+ Years in Corporate Advertising and Marketing Strategy.
Technical Expertise: Custom Web Development and Digital Architecture.
Community Leadership: Board of Directors and CFO for Ridge Audubon Society; Board of Directors and Marketing Consultant for Lake Wales Little Theatre.

Career Opportunities

Join the Florida Heartland Team

Build Your Business on a Stronger Foundation.

We are looking for driven, self-motivated agents to partner with us. At the Florida Heartland Team, we focus on providing our agents with the tools they need to win listings and close deals. We don't just offer a place to hang your license; we offer a competitive edge.

The Team Advantage

Elite Media Production: When you join us, your listings get the "Heartland Treatment." Access to Richard's magazine-quality photography and cinematic video tours gives you a massive competitive advantage in listing presentations.
Executive Marketing: Plug into a marketing machine built on 30 years of executive strategy. Todd's campaigns generate real leads, not just clicks. We handle the data and the targeting so you can focus on the client.
Mentorship: Learn directly from Managing Partners with decades of experience in sales and business. We believe in an open-door policy and hands-on training.
Competitive Splits: We believe that agents should keep the majority of what they earn. Our compensation model is designed to reward production and growth.