The Formula for a Successful Sale

Art or Science? Is selling a home an art or a science? It’s a question many homeowners ponder. On one hand, every home is unique, with its own character and story—that’s the art. But on the other hand, the process…

Art or Science? Is selling a home an art or a science? It’s a question many homeowners ponder. On one hand, every home is unique, with its own character and story—that’s the art. But on the other hand, the process…

The Phone Starts Ringing You’ve done it. The “For Sale By Owner” sign is officially in the yard, gleaming in the Florida sun. You feel a sense of pride and control. A few hours pass, and then it begins. Your…

Ready to Relist? Your 5-Step Plan for a Winning Strategy The past is in the past. Your home may not have sold the first time, but today marks a new opportunity. An expired listing doesn’t define your home’s value; it…

Lessons From Expired Listings: How to Relaunch for Success An expired listing can feel like a dead end, but in my experience, it’s actually a detour that provides a valuable roadmap. Every unsold home tells a story, offering powerful insights…

When Do Buyers Make Their First Impression of Your Home? Most sellers believe the first impression happens when a potential buyer, guided by their agent, walks through the front door for a showing. They spend hours cleaning and preparing for…

The #1 Reason Homes Don’t Sell — And How to Fix It It’s one of the most confusing situations for a home seller: you have a beautiful, well-maintained home. You’ve staged it, the photos look great, but after months on…

One of the unexpected joys of being a Realtor in Polk County, Florida is the time I get to spend in different yards and neighborhoods. This week, I found a surprise in my own front yard—at the base of a…

Americans remain concerned about tariffs, but their confidence rose two points to 97.2 in July, up from 95.2 the previous month. WASHINGTON — Americans’ view of the U.S. economy improved this month, but Americans remain concerned about the impact of…

With kitchens busier than ever, smart upgrades like better storage, layout tweaks and work zones can boost function and make daily tasks easier. NEW YORK — A kitchen is often the most utilized room in a house. Meals may be…